Baird Group
Emily Johnson is an experienced merchandiser currently working at Baird Group / BSI Apparels as a Merchandiser for off-price Ben Sherman since December 2023. Previously, Emily held the role of Senior Import Merchandiser at Baird Group / BSI Apparels, managing the wholesale branded trading team and overseeing the department's critical path. Prior positions include Junior Merchandiser for women's knitwear and various menswear categories at Studio Retail Limited and BoohooMAN, respectively. Emily's professional background also includes roles as an Assistant Merchandiser at Haddow Group, an Assistant Retail License Buyer at KARL LAGERFELD, and internships in retail merchandising and buying at Mexx International and Arcadia Group Ltd. Emily holds a BA (Hons) in Fashion and Textile Buying Management from The University of Huddersfield and completed A levels in Photography, Business, and Media at Park Lane College.
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Baird Group
Our vision is to be the go-to destination for contemporary and inspiring menswear brands. Steeped in a rich history of more than 100 years across manufacturing; wholesale and retail, the mission of every Baird employee is to Dress Men Well. Baird group has three key business units across , retail, E-Commerce and wholesale. Each of these core Business Units deliver the business goals driven by support from our Group functions across, finance, marketing, visual merchandising, supply chain and logistics. Baird also have our own chain of retail stores under the SD Home Of Menswear, Suit Direct, Jeff Banks and Ben Sherman fascia’s across the UK and Europe. In addition, Baird has over 1000 independent customers through our wholesale business and 30 international store locations across Europe and America. Baird work closely with each of our partners and customers to ensure we dress men well.