Our vision is to be the go-to destination for contemporary and inspiring menswear brands.

Steeped in a rich history of more than 100 years across manufacturing; wholesale and retail, the mission of every Baird employee is to Dress Men Well.

Baird group has three key business units across , retail, E-Commerce and wholesale. Each of these core Business Units deliver the business goals driven by support from our Group functions across, finance, marketing, visual merchandising, supply chain and logistics.

Baird also have our own chain of retail stores under the SD Home Of Menswear, Suit Direct, Jeff Banks and Ben Sherman fascia’s across the UK and Europe.

In addition, Baird has over 1000 independent customers through our wholesale business and 30 international store locations across Europe and America.

Baird work closely with each of our partners and customers to ensure we dress men well.

E-Commerce

Retail

Baird Group

Sally Patton

Paul T.

Liam Newbury

Nathan Cox

Lucy Jagger

Kristian Jackson

Stewart Marshall

Adrian Lee-Stokes

The Retail and Sales Management team at Baird Group is responsible for overseeing and optimizing the performance of our retail stores and sales operations. This team ensures smooth retail operations across all locations, manages sales strategies to meet targets, coordinates regional support and projects, and collaborates with store managers to elevate customer experiences. By driving both in-store and regional sales initiatives, they support the company's mission to Dress Men Well and solidify Baird Group as the premier destination for contemporary menswear.

Retail and Sales Management

Merchandising Team

Photography and Design Team

Retail and Sales Management

About

Team members

Other teams at Baird Group

Merchandising Team

Photography and Design Team