Samantha Kramer

Samantha Kramer has a diverse range of work experience across different industries. Samantha currently holds the position of Director of Growth Marketing at Bakkt, starting in 2023. Prior to that, they were the Director of B2B Marketing at Bakkt from 2022 to 2023.

Before joining Bakkt, Samantha worked at Thomas. Samantha served as the Vice President of Marketing Services from 2021 to 2022, and as the Executive Director of Marketing Services from 2020 to 2021. Additionally, they were the Director of Marketing Services from 2017 to 2020, where they led a team of over 45 marketing strategists and implemented changes and improvements for clients.

Earlier in their career, Samantha held positions at CyberAlert Inc., The Daily Voice, AccuWeather, Penn State University, The Daily Collegian, The Daily Times, and the Pennsylvania Society of Newspaper Editors. These roles involved responsibilities such as managing marketing initiatives, writing and reporting, social media management, and graphic design.

Overall, Samantha has experience in growth marketing, B2B marketing, marketing services, digital strategy, journalism, and graphic design.

Samantha Kramer completed their Bachelor of Arts (B.A.) in Journalism from Penn State University, where they studied from 2008 to 2012. Samantha also holds additional certifications, including the Fintech: Foundations & Applications of Financial Technology Specialization from The Wharton School, obtained in May 2023. In December 2022, Samantha completed the FinTech: Foundations, Payments, and Regulations course offered by Coursera. Additionally, they obtained the Hubspot Agency Partner Certification from HubSpot in January 2020.