Marketing Data Analyst

Are you ready to ensure excellence in marketing data quality for cutting-edge campaigns? We're looking for a meticulous Marketing Data Analyst to maintain and curate our marketing data, ensuring its precision and relevance for successful campaign execution. Your role will involve working closely with our Senior Marketing Operations Manager in Bangalore, maintaining the integrity of data sourced from platforms like ZoomInfo, HubSpot, LinkedIn, and more. Based in Bangalore or Gurugram, this role offers the chance to significantly contribute to our marketing efforts through expert data management.

Who we are : Balbix is the world's leading platform for cybersecurity posture automation company. The Balbix Security Cloud uses AI and automation to reinvent how the World's leading organizations reduce their cyber risk. With Balbix, security teams can accurately inventory their cloud and on-prem assets, conduct vulnerability management, and quantify their cyber risk in monetary terms. Balbix counts many global 1000 companies among its rapidly growing customer base. We are backed by John Chambers (the former CEO and Chairman of Cisco), top Silicon Valley VCs and global investors. We have been called magical, and have received raving reviews as well as customer testimonials, numerous industry awards, and recognition by Gartner as a Cool Vendor, and by Frost & Sullivan.

You will:

• Data Hygiene Expertise: Actively manage and improve marketing data quality across various platforms, ensuring accuracy and segmentation for efficient campaign execution.
• Tech Stack Proficiency: Skillfully navigates tools like HubSpot, Salesforce, and ZoomInfo, ensuring effective integration and data consistency.
• Data Curation and Updation: Regularly update and curate data from multiple sources, aligning it with current marketing strategies and objectives.
• Collaborative Data Strategy: Partner with marketing and sales teams to align data strategies with broader marketing goals, enhancing overall campaign effectiveness.
• Analytical Insight: Utilize analytical skills to assess data quality, offering insights and recommendations to optimize marketing efforts.

You are:

• Adept in marketing ops data management, ensuring the integrity and accuracy of contact lists to lay a strong foundation for campaign success.
• Excel in analyzing marketing data, transforming raw numbers into meaningful insights that drive campaign performance and strategic decisions.
• Committed to continuous improvement, using data analysis to refine and optimize marketing campaigns for maximum impact and effectiveness.

You have:

• Bachelor’s degree in Marketing, Business Analytics, or a related field.
• 1+ years of proven experience in managing and curating marketing data, preferably in a SaaS or tech environment.
• Proficiency in marketing data platforms like HubSpot, ZoomInfo, and LinkedIn.
• Strong analytical skills with a keen eye for detail.
• Effective communication and collaboration skills, comfortable working in a team-oriented environment.
• Based in Bangalore or Gurugram, with the ability to closely collaborate with our Senior Marketing Operations Manager.

If you're passionate about data quality and want to be a pivotal part of a thriving marketing team, we'd love to hear from you! 🚀