Baldwin Hardware
Samantha Deacon, MBA, is an experienced marketing professional with a strong background in brand management and product development. Currently serving as Brand Manager for Baldwin Hardware at ASSA ABLOY Opening Solutions Americas since June 2023, Samantha has previously held roles as Brand Manager, Baldwin Hardware at Spectrum Brands, Inc., and Director of Marketing and New Product Development at Pro-Mart Industries, Inc. Experience also includes positions such as Marketing Manager at MerchSource, Brand Strategy Consultant at Etekcity, and E-Commerce Merchandising Manager at Modern Gourmet Foods, where Samantha developed innovative products and strategies to enhance brand visibility and consumer engagement. Educational qualifications include a Master of Business Administration and a Bachelor of Arts in Communication from Chapman University.
This person is not in any teams
Baldwin Hardware
Baldwin Hardware’s rich heritage of design, craftsmanship and quality continues to propel the brand to the forefront of designers’, architects’ and consumers’ minds. With an unapologetic nod to luxury, Baldwin offers a nearly endless array of styles and finishes to satisfy the cravings of every customer. Baldwin Hardware is not just any hardware; it’s a design choice intended to make a statement, command attention, and keep people wanting more. At Baldwin, quality is never compromised. From using the finest materials to crafting hardware by hand, Baldwin is committed to creating high-quality hardware that not only appears flawless and beautiful, but also endures the rigors of time. Baldwin is part of Hardware and Home Improvement (HHI), a major manufacturer and supplier of residential locksets, residential builders’ hardware and faucets with a portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®.