Merchandising Team

The Merchandising Team at Balenciaga is responsible for strategizing and executing the product assortment, pricing, and placement in alignment with the brand's iconic vision of modernity and elegance. They work collaboratively to analyze market trends, optimize sales performance, and ensure the seamless integration of collections across retail, e-commerce, and global markets. This team ensures that each product aligns with Balenciaga’s innovative and luxurious aesthetic, thereby enhancing consumer experience and driving brand growth.