Emanuele Melloni

Emanuele Melloni is an accomplished professional with extensive experience in marketing, operations, and project management across various industries. Currently serving as the Owned IPs and New Formats Manager at Balich Wonder Studio since April 2022, Emanuele is responsible for scouting new opportunities in media and location-based entertainment, focusing on consumer-facing projects. Previously, Emanuele held key positions at FITINN Sportstudios, where responsibilities included launching operations in Italy as Country Manager and designing the marketing strategy as Marketing & Sales Director. Emanuele's long tenure at Red Bull, spanning nearly 15 years, included roles such as Marketing Director and Sport & Entertainment Manager, where leadership was provided over multiple departments in content marketing and brand engagement. Earlier career experiences include senior consulting at Accenture, communication management at Connexia, and sales account management at AGB Nielsen Media Research. Emanuele holds a degree in Economics with a focus on Marketing and Retail from Università Bocconi and has a solid educational background in Classical studies.