Maureen Cross

As the Associate Director of Ticketing, Maureen Cross oversees all ticketing operations with a focus on cultivating sales strategies to help develop audiences and maximize revenue. Maureen began her career in ticketing over 20 years ago and has had the honor of working with Ballet Austin on two previous occasions. She holds a BFA in Theater Studies from the University of Texas and an MBA in Digital Media Management from St. Edward’s University.

She has managed ticketing operations for various arts organizations, including the Austin Symphony and the Cutler Majestic Theater in Boston, MA. She spent the last 5+ years working in the corporate sector, where she managed operational teams, worked with clients to implement customer experience programs and built campaigns focused on converting high-level leads. She has a passion for helping organizations achieve success by focusing on operational efficiencies, customer experience, and innovation. She is excited to return to Ballet Austin and believes that the ticketing experience plays a crucial role in helping to develop life-long patrons.