Rakesh Makwana

Rakesh Makwana is an experienced MarTech Product Manager with a background in customer experience and marketing, currently employed at Bally's Interactive since October 2013. Prior roles include CX Operations Manager, Customer Experience Lead, and Senior CRM Loyalty Executive at the same company. Rakesh has also worked as Email Manager at Yesmail, where responsibilities included strategy management for eCRM marketing campaigns for notable clients such as Warner Bros. and L'Oréal Paris. Previous experience encompasses roles as Email Marketer at e-skills UK, CRM Executive at Media Contacts, Account Manager at Samedan Ltd, Marketing Specialist at FactSet Research Systems, and Advertising Executive at Johnston Press. Rakesh holds a Master’s Degree in Digital Communication and Media/Multimedia and an IDM Postgraduate Diploma in Digital Marketing, along with multiple marketing certifications.