Rochelle Ruixue Liu is a skilled Digital Experience Designer at Bally's Interactive since February 2022, specializing in UX optimization for high-traffic landing pages through A/B testing and the development of multi-brand design systems for scalable web platforms across North America, the UK, Canada, and Spain. Prior experience includes a role as a UI/UX Designer at 野马集团, where contributions were made to enterprise-level SaaS products and responsive e-commerce platforms, delivering comprehensive UX solutions. Additionally, as a Digital Designer at Markor International Home Furnishings Co Ltd, Rochelle focused on UI consistency and user experience during digital platform redesigns and created visual design proposals for client campaigns. Education includes a Master's degree in Interaction Design from the University of the Arts London and a Bachelor's degree in Visual Design from Xinjiang University.
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