Rochelle Ruixue Liu

Digital Experience Designer at Bally's Interactive

Rochelle Ruixue Liu is a skilled Digital Experience Designer at Bally's Interactive since February 2022, specializing in UX optimization for high-traffic landing pages through A/B testing and the development of multi-brand design systems for scalable web platforms across North America, the UK, Canada, and Spain. Prior experience includes a role as a UI/UX Designer at 野马集团, where contributions were made to enterprise-level SaaS products and responsive e-commerce platforms, delivering comprehensive UX solutions. Additionally, as a Digital Designer at Markor International Home Furnishings Co Ltd, Rochelle focused on UI consistency and user experience during digital platform redesigns and created visual design proposals for client campaigns. Education includes a Master's degree in Interaction Design from the University of the Arts London and a Bachelor's degree in Visual Design from Xinjiang University.

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Bally's Interactive

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Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.