Matthieu Petri

Balmain hired Matthieu Petri as its chief commercial officer January, 2021. He joins the Paris fashion house from jeweler Chaumet and reports directly to Balmain chief executive officer Jean-Jacques Guével. In this role, he is charged with defining and implementing a commercial policy to optimize the results of the various distribution networks while respecting the brand image for all the Balmain lines, wholesale and retail worldwide according to an internal announcement seen by WWD.

A graduate of ESSEC Business School, Petri started his career as an assistant marketing manager at Bouygues Telecom and then spent five years as a product leader at Boston Consulting Group.

He joined LVMH Moët Hennessy Louis Vuitton in 2012 as a senior project manager at LVMH Fashion Group, ultimately rising to senior vice president, strategy, of the fashion group’s U.S. division, focusing on brands including Marc Jacobs. In 2017, he joined Chaumet, also controlled by LVMH, and focused on VIP clients as the jeweler expanded into new markets including Spain and Monaco.