LB

Lisette Brookhuis

Head of Marketing at BALR

Lisette Brookhuis has a diverse work experience in the marketing and communication field. Lisette is currently working as the Head of Marketing at BALR. since 2022. Prior to that, they worked at wehkamp as the Lead Marketing & Communication Private Label from February 2021 to April 2022. In 2018, they joined BESTSELLER as the Marketing & PR Manager, where they were responsible for setting KPIs, defining marketing and PR strategies, and aligning marketing and communication needs with stakeholders. Lisette also worked as a Marketing Coordinator at BESTSELLER, where they created and executed online and offline marketing strategies.

Before joining BESTSELLER, Lisette worked at wehkamp as the Online Shop Manager Ladies Fashion from December 2016 to September 2018. Lisette was responsible for the customer journey, seasonal campaigns, content, brand/partnership marketing, and increasing sales through online media channels. Prior to that, they gained experience in sales and online sales at wehkamp as a Flexkracht Online Sales Fashion and as a Stagiair Online Sales Ladies Fashion.

Additionally, Lisette has experience working in the hospitality industry as a Restaurant medewerker at Yachtclub Lelystad-Haven from April 2014 to November 2015 and at Grand Cafe de Vier seizoenen from January 2011 to March 2014. Lisette started their career as a Verkoopster at Brookhuis Fashion from January 2009 to March 2011.

Throughout their work experience, Lisette has demonstrated their skills in marketing strategy, branding, communication, sales optimization, and customer experience.

Lisette Brookhuis completed their education at Stenden from 2012 to 2016, where they obtained a degree in Media en Entertainment Management. Their field of study included Media, Entertainment, Marketing, and Management. Prior to that, they attended Almere College from 2006 to 2012, where they earned a HAVO degree. Their field of study at Almere College was Cultuur en Maatschappij.

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  • B

    Head of Marketing

    April, 2022 - present