Sevgisel Senkal

Product Developer Lead at BALR

Sevgisel Senkal has a diverse work experience in the fashion industry. Sevgisel started their career as an Assistant Merchandiser at Taypa in 2010. Sevgisel then worked as a Merchandiser at C&A from 2012 to 2016, where they focused on garment development and production. After that, they joined H&M as a Merchandiser, handling the production processes and price negotiations for brands COS and ARKET in Turkey and Portugal.

In 2017, Sevgisel joined Inditex as a Senior Merchandiser, where they were responsible for denim, accessories, jersey tops, and dresses teams at Bershka. Sevgisel managed supplier sourcing, price negotiations, and quality control.

From 2019 to 2021, Sevgisel worked at BESTSELLER as a Development & Production Merchandiser & Brand Responsible, overseeing brands SELECTED FEMME/HOMME and JACK & JONES. Sevgisel coordinated between design, merchandising, planning, and allocation teams, ensuring product quality based on AQL 2.5 standards.

In 2021, Sevgisel joined NA-KD.com as a Senior Merchandiser, specializing in garment development and production for the knitwear and swimwear/lingerie departments. Sevgisel handled trend hunting, supplier sourcing, order follow-up, and managed all SMS processes and shipments.

Currently, Sevgisel Senkal holds the position of Product Development & Buying Lead at BALR., starting in 2022.

Sevgisel Senkal began their education at Beşiktaş Atatürk Anadolu Lisesi from 2004 to 2008. Sevgisel then went on to pursue a Bachelor's degree in Textile Sciences and Engineering at Istanbul Technical University, graduating in 2012. Subsequently, they enrolled in Istanbul Technical University again for a Master's degree in Engineering/Engineering Management, completing it in 2013.

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Timeline

  • B

    Product Developer Lead

    November, 2022 - present