Caroline Tuan

Caroline joined Balsam Brands in 2007 in a Marketing-focused role and has played many different roles since then. Now, she oversees Operations, guides our brand direction and expression, and champions cross-functional decision-making and coordination. Working with the team to solve complex problems with simple solutions is one of her favorite things about her role.

Her professional career has included strategic planning and marketing roles for leading consumer brands at Levi Strauss & Company and as a consultant at Bain. She also has experience in the non-profit sector at The Bridgespan Group and YouthBuild USA. Caroline was an Arjay Miller Scholar in the Stanford MBA program and holds undergraduate degrees in Economics and Systems Applied Science from the University of Pennsylvania. If granted the superpower of her dreams, she would be morphing into all sorts of animals, vehicles, and other physical objects, emulating Plastic Man from the 70’s cartoon series (her childhood hero!).