Maria Smirenova

Maria Smirenova is an experienced professional with a solid background in digital project management and customer marketing, currently serving as the Head of Digital Projects and Customer Marketing at Baltika Breweries since April 2013, where responsibilities include developing the online store BaltikaOnline.ru, managing project timelines, KPIs, and facilitating communication among stakeholders. Previous roles at Baltika Breweries involved target setting for the sales department, supply chain planning, and deliveries planning. Prior to Baltika, Maria worked as a Project Manager at Cosmetic Group, focusing on partner negotiations and Internet sales analysis. Maria's educational background includes a Specialist degree in Public Administration from Peter the Great St. Petersburg Polytechnic University, earned between 2008 and 2013.