BAMM
Sophie Bradford is currently working as a Research Director at BAMM. Prior to this, Sophie held various positions in research and project management at companies such as TNS UK and MHW PR. Sophie also has experience in supervisory and sales roles at Brora Ltd. Sophie's educational background includes a Master's degree in Classical Art and Archaeology from King's College London, and a Bachelor of Arts in Classical Studies from Royal Holloway, University of London. Sophie attended Lady Margaret School in London from 2001 to 2008.
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BAMM
BAMM is a global consumer insights agency that specializes in helping big brands better compete in the ever-changing world of consumer trends and technology, and to stay ahead of nimble start-ups and challenger brands. We call this creating “brand momentum”. We deliver momentum through strategic thinking, ethnographic research, and creative development. Our multidisciplinary process reveals valuable consumer and market insights, inspiring clear decision-making. With a team of more than 22 researchers, ethnographers, strategists, photojournalists, videographers and designers, BAMM delivers clients rich, detailed understandings of their consumer and areas of opportunity within their business.