BAMM is a global consumer insights agency that specializes in helping big brands better compete in the ever-changing world of consumer trends and technology, and to stay ahead of nimble start-ups and challenger brands. We call this creating “brand momentum”. 

We deliver momentum through strategic thinking, ethnographic research, and creative development. Our multidisciplinary process reveals valuable consumer and market insights, inspiring clear decision-making. With a team of more than 22 researchers, ethnographers, strategists, photojournalists, videographers and designers, BAMM delivers clients rich, detailed understandings of their consumer and areas of opportunity within their business.

Consulting

Consumer Services

BAMM

Anthony Martin

Matt Baker - London

Andrew Ho - New York

The Research and Insights team at BAMM is responsible for uncovering valuable consumer and market insights to help big brands maintain and enhance their competitive edge. This team conducts ethnographic and qualitative research, analyzes data, and synthesizes findings to provide strategic recommendations. Through their work, they reveal detailed understandings of consumer behaviors and market opportunities, facilitating informed decision-making for their clients.

Research and Insights

About

Team members

Other teams at BAMM

Strategy Team

Leadership Team