Diego Asmat Cruz

Diego Asmat Cruz is an accomplished professional in the field of digital banking and strategic product management with a strong background in agile methodologies. Currently serving as Jefe de Banca Digital Empresas at BanBif since July 2023, Diego previously held key roles at BBVA en Perú from August 2016 to July 2023, including Retail Asset Products Manager, where responsibility involved leading high-complexity strategic projects, and Product Owner for Digital Sales, focusing on agile team leadership. Earlier experience at BBVA also includes serving as Strategy & Development Specialist, driving the execution of comprehensive strategies and overseeing the Client Solutions program portfolio. Diego's career began with a role as a Practicante Preprofesional at BBVA's CIB Global Clients division. Additionally, an internship at Cienciactiva involved managing financial schemes for scholarships. Diego holds a Diplomatura Internacional in Transformación Digital from CENTRUM Graduate Business School, a Bachelor's degree in Gestión y Alta Dirección from Pontificia Universidad Católica del Perú, and is a Level I CFA Charterholder candidate from the CFA Institute.