Samantha Haugh

Senior Vice President Ii, Director Of Marketing at Banc of California

Samantha Haugh has a diverse and extensive work experience in marketing. Samantha started their career at Towne Allpoints, where they worked as a Senior Account Manager and successfully managed and executed marketing campaigns for major national clients. Samantha then worked as a Sole Proprietor at Pacific Consulting and Marketing, where they developed marketing strategies and branding campaigns for B2B and B2C clients. Samantha then joined Citi as a Senior Marketing Manager, where they designed and launched strategic marketing plans and managed budgets for the Mortgage and Finance Division. After that, they joined Experian, where they held multiple roles, including Director of Marketing for the North American Market and Senior Digital Marketing Manager for the Consumer Information Solutions business unit. In their roles at Experian, Samantha built and inspired teams, developed and delivered strategic marketing plans, and implemented successful marketing campaigns. Currently, Samantha works at Banc of California as the Senior Vice President II and Director of Marketing. In this role, they provide leadership in marketing and brand management and leads efforts to strengthen the company's brand position in the market. Samantha also oversees a multi-million dollar marketing budget and implements community partnerships and sponsorship programs. Overall, Samantha Haugh has demonstrated expertise in marketing strategy, team leadership, and brand management throughout their career.

Samantha Haugh has a BA in Marketing Communications from California State University, Fullerton, which they obtained from 1987 to 1991. Additionally, they completed an Internet Marketing Certification Program from UC Irvine between 2012 and 2013, specializing in Online Marketing. Samantha Haugh has also obtained several certifications, including the Center for Creative Leadership - Advanced in November 2014, Agile Marketing Certified from ASPE-ROI in October 2014, Pragmatic Marketing Certified from Pragmatic Marketing in September 2014, and Eloqua Marketing Automation Certified from Eloqua in June 2014.

Links

Previous companies

Experian logo

Timeline

  • Senior Vice President Ii, Director Of Marketing

    March, 2023 - present

  • Senior Vice President Marketing

    January, 2015

View in org chart