Rafael Carelli

Rafael Carelli has a diverse work experience spanning various roles and industries. Rafael is currently the Head of B2C I Digital Channels and Payments at Banco Bmg since April 2023. Prior to this, they worked as an Advisor at O2OBOTS starting in July 2023. Rafael also has experience as a Professor at IFB - Instituto de Formação Bancária since January 2011.

In their previous roles, Rafael worked at PicPay as the Head of Planning, Customer Service, and Digital Induction responsible for strategic planning, customer service, and payroll. Rafael also held multiple positions at Banco Original, including Head of Cards and Loans, Head of CRM, Customer Intelligence, Data Platforms, Digital Marketing, Head of Sales Planning, and Regional Manager. Additionally, they worked as a Regional Manager at Localiza Hertz and held various managerial positions at Itaú Unibanco.

Overall, Rafael Carelli has a wealth of experience in roles related to sales planning, marketing, customer service, and digital channels in the banking and digital payment industries.

Rafael Carelli, CFP®, has a diverse education history. Rafael obtained a Master in Economics from Université Grenoble Alpes in 2010 and a Master of Science in Business Administration with a specialization in Strategy from Insper Instituto de Ensino e Pesquisa between 2017 and 2019. In addition, they completed a Digital Marketing specialist program at Insper Instituto de Ensino e Pesquisa in 2016. Prior to that, they pursued an FEZ-MBA degree in Business/Managerial Economics from USP - Universidade de São Paulo from 2007 to 2009. Rafael Carelli also holds a Bachelor of Science degree in Economics from Universidade Estadual de Campinas, which they obtained from 2002 to 2007.

Rafael has also obtained certifications including CPA 20 from ANBIMA in 2018 and the CFP® - certified financial planner from Planejar - Associação Brasileira de Planejadores Financeiros in 2016.