Lorena López is an experienced professional in digital product management and strategic consulting, currently serving as Digital Product Director and previously as Digital Product Manager at Banco Sabadell. As a co-founder of EscapeBox, Lorena has a background in entrepreneurial ventures. Prior roles include Business Design Manager and Lead Strategy Designer at InnoCells, as well as Senior Consultant at Anima Strategic Consulting. Additionally, Lorena has led consumer insights and behavior analysis teams at Please | Omnichannel Marketing Tech.