Adriana Freitas is a journalist currently working at Approach Comunicação since July 2023, specializing in ESG and strategic creativity through the JUNTOS team. Prior experience includes roles as a writer at Puravida, content editor at CNN Brasil, and freelancer for Report Sustentabilidade, along with positions at GloboNews, In Press Porter Novelli, and O Globo. Adriana also has significant experience in television as an editor at TV BRASIL and a reporter at Record TV. Academic qualifications include an MBA in Environmental Management from Coppe/UFRJ, a Postgraduate Degree in Contemporary History from Universidade Federal Fluminense, and a degree in Social Communication with a focus on Journalism and Editorial Production from Universidade Federal do Rio de Janeiro.