Approach Comunicação
Cristiane Simões is an accomplished Public Relations Specialist with extensive experience in strategic and integrated communication, particularly within the Technology, Health, Insurance, Finance, and Energy sectors. Currently employed at Approach since July 2010, Cristiane previously held key PR roles at SUSEP, FSB Comunicação, and ArcelorMittal, where responsibilities included promoting events, crafting articles, and engaging with media. Educational qualifications include a degree in Journalism from Universidade Federal de Juiz de Fora, a postgraduate specialization in Social Management, and recent training in NoCode foundations.
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Approach Comunicação
Set up in 1996, Approach is directed by three partners with experience and credibility in the communication market. By managing information, it forges quality relationships with strategic publics and creates a positive perception of the client company, brand or product. The staff at Approach undertake all stages of the communication process, working in teams specializing in areas such as Industry, Finance, Construction, the Consumer Market, Fashion, Culture, Education, Health and Quality of Life, amongst others. The teams work as an integrated unit, forming a multi-disciplinary view of the client, fulfilling specific objectives in order to maximize the results of the communications.