Approach Comunicação
Germana Costa Moura is a seasoned communications professional with extensive experience in storytelling and sustainability. Currently a Partner and Director at Approach Comunicação since November 2000, Germana leads the Business and Sustainability divisions and is certified by the Global Reporting Initiative for sustainability reporting. Previously, Germana served as a Director for Abracom, the Brazilian Association of Communication Agencies, and held the position of Press Advisor at Companhia Siderúrgica Nacional. Early career highlights include work as an economic reporter and columnist at O Globo from 1992 to 1998. Germana holds educational qualifications from Pontifícia Universidade Católica do Rio de Janeiro and Colégio Santo Agostinho.
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Approach Comunicação
Set up in 1996, Approach is directed by three partners with experience and credibility in the communication market. By managing information, it forges quality relationships with strategic publics and creates a positive perception of the client company, brand or product. The staff at Approach undertake all stages of the communication process, working in teams specializing in areas such as Industry, Finance, Construction, the Consumer Market, Fashion, Culture, Education, Health and Quality of Life, amongst others. The teams work as an integrated unit, forming a multi-disciplinary view of the client, fulfilling specific objectives in order to maximize the results of the communications.