Matt Habecker

Matt Habecker currently serves as the Director of Digital Marketing & Demand Generation at Galicia Bank, where expertise includes developing B2B demand generation strategies, managing marketing teams, and collaborating with executive leadership on market expansion initiatives. Prior roles encompass positions at Seso Inc. as a Digital Marketing Consultant, and Populus as Senior Demand Generation Marketing, focusing on lifecycle and account-based marketing strategies. Previous experience also includes senior management in Institutional and B2B Marketing at PENSCO Trust Company, and roles in marketing leadership at Genworth Canada and Altegris. Academic credentials include a Bachelor of Science in Microbiology and Immunology from UC San Diego and an MBA in Marketing from the University of San Francisco. Additional professional development includes a LEAD Certification from Stanford University Graduate School of Business.