Lesly Mendoza

Lesly Mendoza currently holds the position of Directora de Mercadeo at Banco GyT Continental since August 2023. Prior to this role, Lesly served as Gerente de Conversión / Comercial Mercadeo at Blue Medical Guatemala from February 2022 to August 2023, managing areas such as marketing, promotion, and customer service across a large contact center. Additional experience includes roles as Gerente de Experiencia al Cliente at Fundación Génesis Empresarial, Gerente Experiencia del Cliente/Mercadeo at Compartamos Financiera S.A, and Gerente de Mercadeo at Grupo Buen Rollo, with a strong emphasis on marketing strategy, customer retention, and service optimization. Lesly's educational background includes an MBA with a specialization in Marketing from Universidad Mariano Gálvez, coupled with multiple diplomas from prestigious institutions such as INCAE Business School and Tecnológico de Monterrey, focusing on marketing and strategic sales.