Claudia Carvalho is a seasoned professional in CRM strategy and digital product management, with extensive experience in the telecommunications and banking sectors. Currently serving as Estratégia CRM at Banco Next since April 2022, Claudia leads campaign strategies to engage inactive clients. Prior to this role, Claudia spent over seven years at SKY Brasil in various capacities, including Supervisora de Produtos Digitais, focusing on client engagement metrics and product development. Earlier experience includes positions at Telefônica Brasil, Aon, and Telesp Celular, where Claudia contributed to process improvement and billing efficiency. Academic qualifications include expertise in Quality Management and Information Technology.