Hugo Higuthi

Hugo Higuthi is an experienced executive manager in B2C sales strategy and operations, currently leading a conversion and efficiency squad at Banco PAN since November 2020. With a background in data analysis and sales performance optimization, Hugo previously held roles at Accenture, focusing on digital sales transformation and CRM strategies for major clients in telecommunications and finance. Prior experience includes developing MIS teams and e-commerce solutions in various organizations and a solid educational foundation with a Bachelor's degree in Economics and a postgraduate degree in Finance from Insper Instituto de Ensino e Pesquisa.