Thiago Vicente

Thiago Vicente is a skilled marketing professional with extensive experience in digital marketing, analytics, and business intelligence. Currently serving as Especialista em Marketing Digital e Estrutural at Santander Brasil, Thiago leads strategic management of operational processes for migrating Google Analytics from version 3 to 4, achieving significant cost reductions and continuous process improvements. Previously, as Coordenador de Marketing Designer and Customer Care at Boa Vista, Thiago successfully planned and optimized digital campaigns, acquiring over 5 million new users and enhancing SEO strategies that increased organic traffic by 40%. At Banco Carrefour, Thiago coordinated data tagging and digital analytics tool implementation, and at Telefônica Brasil, Thiago managed digital analytics transformation and vendor selection for new systems. With a background in BI management at Grupo TV1 and senior marketing analysis at Bradesco, Thiago has consistently delivered impactful results throughout a diverse career in marketing. Educational credentials include a Bachelor’s degree in Marketing from Uninove and advanced training in Generative AI and Marketing Management from FGV.