Daiana Xavier

Daiana Xavier is an experienced professional in data strategy and digital marketing with a strong background in the financial and telecommunications sectors. Currently serving as Head of Data Strategy at banco BV since October 2020, Daiana is responsible for overseeing the availability and strategic vision of insurance sales and consumption data, collaborating with engineering and data architecture teams for data refinement and governance. Previously, Daiana held leadership roles in growth, CRM, and analytics, managing digital audience strategies at Vivo and leading digital strategy and e-commerce efforts at Itaú Unibanco. With a degree in Production Engineering from Universidade Federal Fluminense and an MBA in Strategic Marketing from ESPM, Daiana has developed expertise in analytics, campaign management, and digital transformation throughout their career.