Yuri Casquel is a seasoned Senior Product Designer with extensive experience across various companies in the digital and marketing sectors. Currently at banco BV since May 2021, Yuri specializes in user research, user journey mapping, and fostering innovation culture. Previous roles include Product Designer Consultant at BRQ Digital Solutions, and Senior Product Designer at iCarros, where responsibilities encompassed creating flows, wireframes, and prototypes. Yuri's freelance experience includes roles as a Senior Art Director at Máquina Cohn & Wolfe and Standout Brasil, focusing on online marketing campaigns and retail showcase spaces for major clients. Yuri began the professional journey as a Graphic Designer Intern at ESTADÃO and has a solid educational background with a Postgraduate degree in Strategic Design and Innovation from Istituto Europeo di Design and a degree in Advertising, Design, and Visual Communication from Universidade Cruzeiro do Sul.
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