Jo Crawford-Boyle

Jo Crawford-Boyle is an accomplished marketing professional with extensive experience across various industries. Currently serving as the Chief Marketing Officer at Bang & Olufsen since December 2024, Crawford-Boyle has previously held significant roles at Pandora, including VP of Digital Experience & Personalisation, and VP of Owned Digital and Orchestration. Earlier positions include Director of CRM at Ralph Lauren, Senior Email & CRM Manager at MR PORTER, and Email & Customer Relationship Manager at Secret Escapes. Crawford-Boyle's expertise in customer relationship management is highlighted by a notable success in increasing UK market engagement and sales by 22% while at Beam Inc. Moreover, Crawford-Boyle holds a BA in Creative Industries Practice from the University of the West of Scotland.