Hilda Maalouf Melki

Head Of Global Brand Strategy L Brand Building L Brand Architecture at Bank of Beirut

Hilda Maalouf Melki serves as the Head of Global Brand Strategy at Bank of Beirut since August 2002, bringing extensive expertise in digital communications, crisis management, social media, and innovative business development, particularly in Fintech and Web 3. Hilda founded STRATCOM HUB, an in-house digital agency, and has held several significant roles including Head of Corporate Communication & PR, Head of Crisis Communication, and Head of Corporate Sponsorships & Sustainability, emphasizing sustainable growth through various impactful projects. Furthermore, Hilda has led brand transformation for BoBFinance and recently contributed to Beirut Insurance Group's brand identity development. Educational qualifications include an MBA from Notre Dame University and ongoing studies through Oxford Lifelong Learning.

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Bank of Beirut

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Incorporated in 1963 in Beirut, Lebanon, Bank of Beirut s.a.l. is one of Lebanon’s leading banks and a proud visionary and supporter of technology-oriented banking. The Bank offers a full range of retail, commercial and global markets banking services through an extensive network of branches in Lebanon, and has spread its presence on the international level to cover 6 countries across 4 continents.


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Headquarters

Beirut, Lebanon

Employees

1,001-5,000

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