Hilda Maalouf Melki

Hilda Maalouf Melki serves as the Head of Global Brand Strategy at Bank of Beirut since August 2002, bringing extensive expertise in digital communications, crisis management, social media, and innovative business development, particularly in Fintech and Web 3. Hilda founded STRATCOM HUB, an in-house digital agency, and has held several significant roles including Head of Corporate Communication & PR, Head of Crisis Communication, and Head of Corporate Sponsorships & Sustainability, emphasizing sustainable growth through various impactful projects. Furthermore, Hilda has led brand transformation for BoBFinance and recently contributed to Beirut Insurance Group's brand identity development. Educational qualifications include an MBA from Notre Dame University and ongoing studies through Oxford Lifelong Learning.