James Walters is a seasoned copywriter with extensive experience in customer communications and strategic copy development across diverse industries. Currently serving as a Customer Communications Copywriter at the Bank of New Zealand, James has previously excelled as a Senior Copywriter for JW Creative Copywriting Services since 2015, successfully enhancing engagement for clients such as Westpac Australia and Kiwibank. James has contributed to major projects for companies including Toyota NZ, Southern Cross, and Metro Bank, while also playing a pivotal role in shaping brand narratives and improving client communication strategies. A Bachelor of Communications Studies graduate from Auckland University of Technology with additional education from City, University of London, James combines expertise in copywriting with a strong foundation in television production and management.
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