Wijaya Panjalumurti

Wijaya Panjalumurti is an accomplished professional in the digital banking and creative sectors, currently serving as VP - Digital Banking Creative and Strategic Lead at PT Bank BTPN Tbk since March 2020. In this role, Panjalumurti leads the JENIUS Creative Chapter and Brand Campaign team, focusing on strategic communication and innovative marketing solutions. Prior experiences include roles as Creative Director at SweetEscape and Associate Creative Director at J. Walter Thompson Worldwide and OgilvyOne Worldwide, where strategic direction was provided for high-profile brands. With a strong background in art direction and creative strategy spanning multiple advertising agencies, Panjalumurti holds an MBA from the School of Business and Management ITB and degrees in Communication and Advertising from the University of Indonesia.