André Lopes possesses extensive experience in customer experience (CX) and process analysis, currently serving as an Analista Pleno de CX at banQi since June 2021, focusing on personal loans and marketplace services. Responsibilities include studying experience metrics, managing customer journey actions, enhancing product usability, and simplifying communication for internal and FAQ purposes. Previously, André held various roles at B2W Digital, where duties ranged from analyzing work methods to training development and quality monitoring in customer support. Educational qualifications include an MBA in Leadership, Innovation and Management 4.0 from Pontifícia Universidade Católica do Rio Grande do Sul and a degree in Commercial Management from FATEC Ipiranga.