Sergio Serra

Sergio Serra is an experienced professional in the hospitality industry, currently serving as Senior Assistant Vice President of Regional Sales & Marketing for The Americas, Europe, Middle East, and Africa at Banyan Group since December 2013. Sergio oversees the global commercial strategy for hotels in multiple regions, focusing on sales, distribution, branding, and marketing, while also supporting operations and business development. Prior to this role, Sergio held various positions, including Chief Marketing Officer at VerdeAzul Hotels and Director of Sales & Marketing at both The Ritz-Carlton Cancun and Hilton Worldwide properties. Sergio began the career in the hospitality sector at Coral Hotels & Resorts, where roles included Director of Marketing and Corporate Manager for Leisure Sales in Europe. Educationally, Sergio holds a Bachelor and Master's Degree in Marketing from Pontificia Universidad Católica Madre y Maestra and pursued Bachelor's studies in Economics and Business Administration at Universidad de Sevilla.