Alyssa Shapper

Alyssa Shapper serves as the National Director of Digital Marketing for Banyan Treatment Centers. Alyssa was born in Queens, New York, and was raised in Central New Jersey. After experiencing her own struggles with addiction during her college years, Alyssa sought treatment in South Florida in 2011 and made it her home. After building a strong foundation in recovery, she returned back to school and graduated from Palm Beach State College with honors in 2016, all while working full-time. She is currently continuing her education at Florida Atlantic University in their business program.

Prior to Banyan, Alyssa began working in the treatment field in 2012 at the program she had completed, as an Alumni Coordinator residing in the marketing department. She quickly fell in love with marketing and transitioned into a full-time role, excelling in analytics, project management, content creation, social media marketing, and local marketing. It was there she learned from the top leaders in the field specializing in addiction treatment. During this time, she was also introduced to the largest global CRM, Salesforce, for which she decided to expand her knowledge to include. Alyssa attended the Salesforce University for multiple courses in Administration and Development in 2014 and has led company integrations in an abundance of industries.

Alyssa joined the Banyan team in 2016, bringing her five-plus years of experience. She has produced a multitude of integrated campaigns and events in the behavioral health and addictions field. Through strategic marketing campaign concepts, Alyssa has established Banyan as an industry leader and a national household name. Some of these campaign concepts are but not limited to extensive video production, celebrity endorsements, television production, and social advertising. Alyssa has been an integral member of our Joint Venture/Acquisition and our PR/Advertising teams, where she has helped Banyan grow into an industry leader with 11 locations across the nation.

Banyan has been featured on acclaimed shows and media outlets like A&E's Intervention, Good Day New York, Good Day Philadelphia, Bloomberg, CNN.com, NBCnews.com, ABC, Tegna Productions, Huffington Post, Psychology Today, and many more.