Sera Lee

Sera Lee has a diverse work experience spanning various industries and roles. Sera is currently the Head of Business Intelligence at Baozun Inc., a position they have held since April 2023. Prior to that, they worked as the Head of Content at Shanghai Yi Shang (eFashion China) starting from January 2021.

Between September 2015 and December 2020, Sera worked as the Head of Content at Ai Shopping. Sera was responsible for managing content creation and strategy during their time there. Before that, they served as the wechat/weibo official account chief editor at xineurope from November 2014 to August 2015.

Sera's earlier experiences include working as the e-Commerce Editorial Manager at Gap Inc. from August 2010 to September 2012. In this role, they oversaw the e-commerce editorial team and managed online product information and brand messages.

Sera also worked as the Integrated Marketing & Creative Senior Editor at Vogue from September 2007 to August 2010. Their responsibilities included leading the creation of fashion magazine advertisements and collaborating with clients and senior Vogue staff.

Sera's career began as a Beauty Editor in the Lifestyle section of Modern Weekly Magazine from April 2006 to September 2007. In this role, they wrote and edited articles focusing on beauty and fashion and was involved in building client relations.

Overall, Sera Lee has a strong background in content management, marketing, and integrated media campaigns.

Sera Lee began their education at Fudan University in 2002 and completed their Bachelor's degree in Media in 2006. Sera then pursued further studies in 2013, attending Université Paris-Sorbonne for a brief period to study French Language and Literature.