Alejandra Ferrer Brotons serves as the owner and director of Magma3interactiva Web Agency since 2000, specializing in web development and user experience. Concurrently, Alejandra holds the position of assistant professor at Universitat Oberta de Catalunya, focusing on user experience design in multimedia studies. Extensive experience includes roles as a trainer at Barcelona Activa and the Diputación de Barcelona, providing education on web development, project management tools, online marketing, and the use of artificial intelligence in content creation. Additionally, Alejandra has contributed as a Google speaker for the "Conecta tu negocio" project in Spain. Academic credentials encompass a Master's in Interactive Communication, a postgraduate degree in information management from Universitat Pompeu Fabra, and a recent certification in Google Analytics 4, enhancing expertise in business and data processing technologies.