Eliana Giacco

Eliana Giacco is an accomplished marketing professional with extensive experience in both operational management and digital marketing strategies. Currently serving as a Marketing Manager at General & Medical since June 2024, Eliana previously held multiple roles at Barclays from January 2017, including Marketing Campaign Manager and Marketing Transformation Manager, where key initiatives involved introducing advanced marketing communication tools and executing high-volume campaigns. Eliana's early career included an Operations Manager position at Hotpoint Appliances Limited and a decade of leadership in a family business in Italy, overseeing customer care and financial operations. Academically, Eliana holds a Bachelor's degree in Marketing from Università LUMSA and has further enhanced skills through various professional courses, including Google’s Digital Marketing Leadership and AGILE Project Management.