Michael Smith

Michael Smith is a seasoned brand management professional with extensive experience in the beverage industry. Currently serving as the Green River Whiskey Brand Manager at The Bardstown Bourbon Company since April 2023, Michael previously held the position of Marketing Director at Party Can, where strategic brand development in various sales channels was key. Prior to that, a significant tenure at Anheuser-Busch InBev involved roles including Senior Brand Manager for notable products like Bourbon County Stout and crafting the Ready To Drink cocktail series. Michael's background encompasses management roles at FRET12, Apple Retail, and Best Buy, showcasing a strong foundation in leadership, strategic planning, and team development. Academic credentials include a double major in Business Management and Sales Marketing from Illinois State University, along with several industry certifications in cider and bourbon.