The Marketing and Sales Team at The Bardstown Bourbon Company is dedicated to promoting the brand's innovative approach to bourbon-making while celebrating its rich heritage. This team crafts strategic marketing campaigns and manages sales initiatives to enhance brand visibility and drive customer engagement. They also oversee relationships with distributors and partners, ensuring the seamless introduction of new products like the custom creations from the Collaborative Distilling Program. Through targeted outreach and experiential marketing at the Bottle & Bond Kitchen and Bar, the team aims to create unforgettable customer experiences while expanding the company’s footprint in the bourbon market.
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