Jamie Berendsen

Associate Director, Strategic Planning at Barefoot Proximity

Jamie Berendsen has a diverse work experience spanning different roles and industries. They are currently working as an Associate Director of Strategic Planning at BAREFOOT since August 2021. Prior to that, Jamie worked at MKR where they held multiple positions including Director of Insights from August 2020 to August 2021, Senior Account Strategist from June 2019 to August 2020, and Senior Strategist from January 2019 to June 2019.

Before joining MKR, Jamie worked at Raidious as a Senior Strategist from April 2018 to December 2018, Strategist from April 2017 to April 2018, Community and Media Manager from January 2015 to April 2017, and Content Correspondent from July 2014 to January 2015.

Jamie's earlier work experience includes a role as a Digital Marketing Specialist at Platypus Advertising + Design from May 2013 to July 2014. They were responsible for devising digital strategies and campaigns tailored to client needs, executing complementary tactics to advance media, and creating engaging copy.

In 2012, Jamie worked at YMCA of Metropolitan Milwaukee as a Member Engagement representative from July 2012 to June 2013. Their responsibilities included tracking member feedback, conducting tours for potential new members, and assessing member risk for dropout. They also worked as an Intern at YMCA, providing support to the Center Executive and Administrative Team, collaborating on various projects, and cultivating member engagement through social media.

Prior to that, Jamie had a long tenure at LeClub Sports Club where they served as a Personal Trainer/Fitness Specialist from June 2006 to June 2012. Their role included completing fitness contracts with members, conducting fitness testing and assessment, developing customized fitness programs, tracking client progress, and providing quality customer service. Additionally, Jamie worked as a Social Media Marketing Coordinator at LeClub Sports Club from January 2011 to January 2012.

Jamie Berendsen attended Globe University Minnesota School of Business from 2010 to 2012, where they pursued a degree in Health & Fitness. During their time at the university, Jamie studied subjects such as Business, Marketing, and Health Sciences. Additionally, Jamie obtained several certifications to enhance their skill set. In 2013, they acquired the AdWords Display Advertising certification from Google. They also obtained the Inbound Certification from HubSpot in October 2016. Lastly, Jamie obtained a certification in AdWords Video, although the specific month and year are unknown.

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