Barbara Pederzolli

Barbara Pederzolli is a seasoned professional in consumer and shopper insights, currently serving as the Head of Global Consumer & Shopper Insights at Barilla Group since June 2022. Prior experience includes roles such as Insights Consultant & Research Director at Yoodata and Senior Consultant at Strategy & Insights. Barbara's extensive background at The Coca-Cola Company spanned nearly a decade, with positions including Insights Director for Italy and Head of Consumer and Shopper Insights for Central & Southern Europe. Earlier career experience includes roles in customer marketing and market research at companies like Coca-Cola HBC, Gillette Group Italy, Kraft Foods, and ACNielsen. Barbara holds a Bachelor degree in Mathematics with a focus on applied statistics from Università degli Studi di Milano.