Pierpaolo Susani

Pierpaolo Susani is the Global Vice President at Barilla Group since May 2009, responsible for building the Global Unit of Shopper and Customer Marketing while analyzing shopper behaviors across global categories such as Pasta, Sauces, and Crispbread. Previously, as Marketing Vice President, Susani achieved significant business growth, notably doubling the sales of Voiello and Sauces, and stabilizing Pasta. Additional roles include various marketing director positions within Barilla, driving brand development for multiple product lines, and managing marketing strategies for the Bakery division at Harry's France. Early career experience includes trade marketing at Allied Domecq Spirits and a series of marketing roles at Barilla, where Susani contributed to substantial business improvements. Educational background includes studies at Università Bocconi and various specialized marketing programs.