Cindy Gustafson

Ms. Gustafson is a proven marketing leader with deep expertise in e-commerce, subscription-based, and consumer packaged goods businesses. In her role, Ms. Gustafson is tasked with spearheading BARK’s marketing organization and is responsible for developing and executing strategies that enhance the BARK brand and drive growth across the Company’s key initiatives.

Most recently, Ms. Gustafson served as the Global Chief Marketing Officer at WW International, Inc. (“WW”), formerly Weight Watchers, where she successfully led the company’s efforts to build a global marketing practice, modernize the brand, diversify the consumer base, and accelerate performance-marketing efforts. In her four years at WW, Ms. Gustafson oversaw all dimensions of brand strategy and activation, insights, full-funnel media planning, investment and advertising, and ambassador efforts to drive recruitment and retention, as well as built a multi-tiered influencer marketing practice in-house.

Ms. Gustafson has more than 20 years of experience working for some of the world’s most recognizable brands across a diverse group of industries, including Nike, American Express, Jaguar/Land Rover, Unilever, Booking.com, Volvo and Royal Caribbean International. Prior to joining WW in 2018, she worked at global media agency Mindshare for more than a decade, holding several roles, including founder of Invention Studio and Chief Strategy Officer. Throughout her tenure, she was responsible for leading the various brands' strategic roadmap and reinventing what media can do for brands in an age of digital disruption. Ms. Gustafson has received recognition for several professional accomplishments, including an induction into the American Advertising Federation’s Hall of Achievement, inclusion in Ad Age’s “40 under 40”, Adweek Media All Star and Cynopsis Media’s Top Women in Digital. She holds a Bachelor of Science in Communication and Media Studies from Ithaca College.