Kristen Elmer

Kristen Elmer currently serves as VP of DTC E-Commerce Sales at BARK, where significant achievements include the development of the successful “Add-to-Box” program, driving a 20x growth resulting in over $40 million in revenue. With prior experience as Senior Director of Ecommerce & Lifecycle Marketing and roles at Blue Apron, Flint and Tinder, and Silk and Cyanide, Kristen has demonstrated expertise in sales strategy, merchandising, and customer segmentation. Kristen's early career included positions at Lord & Taylor and Macy's, focusing on buying across various departments. An alumnus of Tulane University, Kristen holds a BSM in Finance, German, and History, supplemented by studies at WU and the University of Illinois Urbana-Champaign.