BARK
Kristen Elmer currently serves as VP of DTC E-Commerce Sales at BARK, where significant achievements include the development of the successful “Add-to-Box” program, driving a 20x growth resulting in over $40 million in revenue. With prior experience as Senior Director of Ecommerce & Lifecycle Marketing and roles at Blue Apron, Flint and Tinder, and Silk and Cyanide, Kristen has demonstrated expertise in sales strategy, merchandising, and customer segmentation. Kristen's early career included positions at Lord & Taylor and Macy's, focusing on buying across various departments. An alumnus of Tulane University, Kristen holds a BSM in Finance, German, and History, supplemented by studies at WU and the University of Illinois Urbana-Champaign.
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BARK
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BARK launched in 2012 with BarkBox, its monthly themed subscription of all-natural treats and clever toys. Since then, the company has shipped more than 70 million of its favorite things to the dogs in its pack, and they've used that accumulated expertise to create their own products, experiences, and content.