Kirsty Rockliff

Kirsty Rockliff is an experienced conversion optimisation manager with a strong background in enhancing digital channels and user experience across various companies. Currently serving as the Conversion Optimisation Manager at Barker and Stonehouse since February 2023, Kirsty leads site optimisation strategies. Previously at JD Sports Fashion plc as a UX & Conversion Manager, Kirsty focused on optimising digital channels utilizing data-driven insights to boost commercial and customer KPIs. Prior roles include Senior Conversion Rate Optimisation Specialist at Jet2.com, Senior Web Merchandiser at Card Factory, and Senior Web Trader at Buy It Direct Ltd., alongside entrepreneurial experience founding Adored By You. Kirsty also held positions as Online Campaign Manager at FGH and Online Content Editor at Republic, showcasing a comprehensive skill set in online marketing and conversion strategies.