Allison Miller

Allison Miller has a diverse work experience in the field of media buying and planning. Allison started their career as an Account Service Intern at Advertising Savants where they conducted research and assisted with strategic development. Allison then worked as a Marketing and Licensing Intern at the University of Missouri, where they coordinated with publications and contributed to the alumni publication. At Nestle, they undertook a professional project, developing a brand repositioning campaign and formulating a comprehensive communication plan.

Miller then joined Bernstein-Rein Advertising as a Media Acquisition Assistant, where they trafficked digital media campaigns and managed post-campaign analysis. Allison later became an Experience Planner, collaborating across teams to plan and implement cross-platform interactive campaigns.

Allison then moved to VML, where they held various roles. As a Channel Manager, they executed media planning and buying responsibilities and worked closely with client engagement, creative services, and analytics teams. In their subsequent role as a Senior Connections Manager, Miller focused on media execution, campaign management, and optimization for a national client. Allison gained expertise in executing paid campaigns with Amazon Media Group.

Currently, they are working at Barkley as the Director of Media Buying, demonstrating their progression in their career. The summary showcases Miller's strong background in media buying, planning, campaign management, and optimization, as well as their expertise in executing paid campaigns and their ability to collaborate across teams to drive results.

Allison Miller completed their undergraduate education from 2006 to 2010 at the University of Missouri-Columbia. Allison obtained a Bachelor's degree in Journalism with a concentration in Strategic Communication and a Bachelor's of Science degree in Marketing. In September 2018, they received additional certifications from The Trade Desk, including Edge Academy Certified: Marketing Foundations, Trading Academy Certified - Professional, and Trading Academy Certified – Practitioner.